COAL POWER provides a series of advertising opportunities allowing advertisers multiple touch points with the the coal-fired generation community. We offer online banners in the newly optimized web site, and banners in the e-newsletter COAL POWER DIRECT.
Ad Dimensions
Online Banners
Top leaderboard -- 728 X 90
Large skyscraper -- 120 X 600
Middle banner -- 468 X 60
First medium skyscraper -- 120 X 240
Second medium skycraper -- 120 X 240
Square content ad -- 250 X 250
E-newsletter Banners
(COAL POWER DIRECT)
Top leaderboard -- 728 X 90
Large skyscraper -- 120 X 600
Middle banner -- 468 X 60
First medium skyscraper -- 120 X 240
Second medium skycraper -- 120 X 240
Square content ad -- 250 X 250
Online or E-newsletter Banner Guidelines
Online Banners
50k max for gif, jpeg and flash for all sizes
Animation limited to 4 frames
Online Flash Ad Units
Flash files served via DoubleClick must be coded properly for correct click and impression tracking.
All Flash files must be submitted as a .SWF file with accompanying backup GIF/JPG for display to users who do not accept Flash.
Make sure the following action script coding is inserted in the file: on (release) {
getURL (_level0.clickTag, "_blank");
}
Do not hard-code the url in the file.
A click-thru URL and default image must also be supplied for each .SWF ad unit.
Enewsletter Banners
30k max for gif, jpeg and flash for all sizes
Animation limited to 4 frames
No Flash ads accepted
AdTracking
The COAL POWER web site uses the DoubleClick DART system to track the ad impressions we deliver and the click-through rates achieved by your creative. Reporting is available through your salesperson. Many advertisers like to run their own reports, so we will support your third-party tags, including:
DoubleClick
Atlas
Bluestreak
Mediaplex
For DoubleClick, please submit DFA Internal Redirect for all site placements and for all HTML newsletter placements.
For all other ad tag units, please supply Javascript tags or Standard tags for all site placements, and standard tags or GIF/JPG with click-through for all HTML newsletter placements.
Contact
Please e-mail ad creative to Web Production Manager Tesha Blett. Need asssistance with your ad? Call her at 301-354-1681.
