COAL POWER provides a series of advertising opportunities allowing advertisers multiple touch points with the the coal-fired generation community. We offer online banners in the newly optimized web site, and banners in the e-newsletter COAL POWER DIRECT.
Ad Dimensions
Online Banners
Top leaderboard -- 728 X 90
Text ad (50-100 words with logo/image)
Large skyscraper -- 160 X 600
Middle banner -- 468 X 60
Banners below skyscraper -- 160 X 240
Footer -- 300 X 250
E-newsletter Banners
(COAL POWER DIRECT)
Top leaderboard -- 728 X 90
Text ad (50-100 words with logo/image)
Large skyscraper -- 160 X 600
Middle banner -- 468 X 60
Banners below skyscraper -- 160 X 240
Footer -- 300 X 250
Online or E-newsletter Banner Guidelines
Website
File Formats: FLASH, GIF or JPG
Please note: If a flash file is being provided,please make sure the following action script coding is inserted in the file and the URL is NOT hard coded/embedded in the file. We will put the URL on the order. In addition, please provided a backup gif/jpg file on (release) {getURL (_level0.clickTag, "_blank");}
Animation: Yes, if the ad is animated, it should
continuously loop
File Size: The file size must be 50K or less.
E-newsletter
Flash Ads accepted: NO
File Formats: GIF or JPG
Animation: NO
File Size: The file size must be 40K or less.
Text ads available (50 -100 words plus website link)
AdTracking
The COAL POWER web site uses the DoubleClick DART system to track the ad impressions we deliver and the click-through rates achieved by your creative. Reporting is available through your salesperson. Many advertisers like to run their own reports, so we will support your third-party tags, including:
DoubleClick
Atlas
Bluestreak
Mediaplex
For DoubleClick, please submit DFA Internal Redirect for all site placements and for all HTML newsletter placements.
For all other ad tag units, please supply Javascript tags or Standard tags for all site placements, and standard tags or GIF/JPG with click-through for all HTML newsletter placements.
Contact
Please e-mail ad creative to Web Production Manager Tesha Blett. Need asssistance with your ad? Call her at 301-354-1476.
